S04 E03
In this episode of CultureClub X, Donna M. Brown shares actionable insights on building adaptive, people-focused cultures for Gen Z, emphasizing flexibility, wellness, DEI, and tech-driven engagement strategies that empower employees, foster belonging, and drive lasting workplace impact.
TL;DR
What does it actually take to build a workplace culture that Gen Z employees want to join and stay in? In this episode of CultureClub X, powered by CultureMonkey, host Diana Blass sits down with Donna M. Brown, Global Head of People and Culture at Electriphi Inc, a subsidiary of Ford Motor Company that helps commercial customers make the transition to electric vehicles.
Donna brings more than 22 years of HR experience to the conversation, with premier brands including UAL Corporation, United Airlines, Ernst & Young, and GE Capital on her resume. She has been an active ally and champion of inclusivity and equity, partnering with groups like Lean In, Women in Tech, and Women in Finance, and serving as the global leader for Lean In Circles.
The conversation ranges across digital-first expectations, mental health, flexibility, blended learning, and technology adoption. The thread running through it all: adaptive cultures are built deliberately, through listening, experimentation, and managers who live the values every single day.
Donna's starting point is simple: Gen Z workers are digital natives, so companies need to extend the digital experience to the workplace. That goes beyond technology. It covers transparency, service, and support, with everything as close to on demand as possible. If somebody has a question about a policy, they do not want to call HR and wait. They want answers at their fingertips.
That raises the bar on candor. More experienced workers, Donna warns, need to be prepared for a level of transparency they may never have experienced before. If companies are not telling people what they need to know, employees will go and find it themselves, and not everything they find will be real.
There is a watch out, though. Gen Z workers can be a little over-reliant on digital interactions, which makes it harder to form connections and collaborate. Electriphi, a fully virtual company, counters this with non-digital experiences: location reports so colleagues who share a geography can meet, covered lunches and dinners, and co-working spaces for collaborative work and casual get-togethers.
When people meet for a meal or do something fun together, Donna explains, they create powerful relationships that increase understanding and empathy. And that carries back into work.
One of the most practical threads in the episode is about managing expectations around the pace of change. In a scaling startup culture like Electriphi's, modernization is easy and change happens quickly, but there are missing pieces. At a huge global company like Ford, with over 100 years of legacy to build on, there is a lot of modernization still to happen, so change moves at a very different pace.
Donna saw fallout among new joiners at a previous company because they were impatient for change and frustrated by the bureaucracy that necessarily exists in a larger organization. Her advice to Gen Zers looking for their first job or their next one: really do your research, and know the culture of the companies you are applying to so you know what to expect.
She shares a personal example. Her son worked at a startup for several years early in his career, wore many hats, and built a ton of resilience in an ambiguous environment. But he suddenly found himself heading the creative department without a senior mentor or a manager in his domain, and the lack of feedback became problematic over time.
The lesson is not that startups are bad or that enterprises are safe. A more traditional company may be great, a newer company may be great. It depends entirely on what you are looking for as an individual.
Donna gives Gen Z real credit here: they have helped normalize conversations about mental health and the overall work life experience, and their activism has challenged the status quo on valuing difference and inclusion. Gen Xers, she notes, spent most of their careers hiding their personal lives, especially women. That paradigm has shifted, and everyone is being rewired for the better.
Managers need to create open, inclusive, and safe environments where people can discuss challenges honestly, and that starts with psychological safety at work. Beyond watching for signs and asking employees directly, leaders should model openness themselves. Donna is candid about struggling with anxiety and posts about it, especially around holidays, to signal it is OK to talk about how you are feeling.
At Electriphi, the practices are concrete: sit-stand desks from the day people are hired, walkie-talkie meetings taken on foot, and a published list of fun ways to take time off with mental health and volunteer days at the top. Most striking is minimum time off. Despite unlimited PTO, people in the company's first go-to-market year were working flat out, so the team began tracking PTO purely to send nudges to anyone who had not taken a break in a while.
You actually have to do these things as the foundation of your business so that people have an experience that not only causes them to want to come, but causes them to want to stay.
The COVID pandemic normalized this transparency for most workers, but Gen Z finished school and took their first jobs under these conditions. They simply expect it not to be different.
Don't we all really want flexibility and autonomy? That is Donna's reframe. Gen Z grew up with it, but everybody wants it. The decline in employee engagement scores over the past decade, the great resignation, and quiet quitting all point to the same issue: management processes from the '50s, '60s, and '70s that have persisted into today and are overdue for retirement.
COVID busted the myth about which jobs could be flexible or remote. Companies, including one Donna used to work for, saw performance and productivity metrics go up in job groups that would never have been considered for remote work before. Her answer to managers who worried about people they could not see: why wouldn't they be doing their work?
The prescription is the golden rule: treat people the way you want to be treated, trust them, and empower them to do meaningful work. At Electriphi that shows up as managing by objectives, no-meeting Thursdays reserved for project and thinking time, monthly lunches on the company, mindful moments, and peer mentoring.
Leaders walk the talk too, posting pictures in Slack of what they do when they take time out. It reinforces that flexibility and autonomy are actually expected, not just lip service.
Donna likes to start with the data. Survey after survey, including in the Gen Z demographic, shows that salary is not really the reason most people leave their companies. People leave because of poor managers, and increasingly because of cultures where they feel excluded and workplaces with barriers to thriving and contributing.
HR can roll out a great employee experience from first touch candidate through onboarding, but if a person's day-to-day experience with their manager or team is not consistent with the stated culture, there is going to be trouble.
It takes every person in an organization to cultivate a rich, rewarding culture. And people who act contrary to that culture need to be given a chance to align or leave pretty quickly 'cause that can be toxic.
Electriphi backs this up with recruiting and onboarding platforms rolled out across the US and India, so people get a consistent, special experience from first contact through hitting the ground in their role. New hires are surveyed before they start and again at 60 to 90 days, and the feedback, both positive and constructive, keeps improving the process.
The proof it is working: candidates who were not selected for roles keep applying because of the experience. Values of inclusion, health, and fun ground people from the first interaction, and managers are expected to live those values every single day.
Adult learners do best when they understand why something is important, have the freedom to learn in their own way, and learn experientially rather than just reading a book or listening to a lecture. Gamification brings points, stars, and avatars from the gaming world into learning, and for Gen Z workers this is simply the way they have grown up.
Digital learning also allows a level of personalization and curation you would never have the manpower to deliver in person. Electriphi asks its people directly what they want to learn, and being part of Ford opens up big company programs the startup could never fund on its own.
The current focus is leadership development, as the company scales and adds management layers for the first time. A blended pilot combines snackable digital content with insights from a famous executive coach, individual coaching online, and a few in-person sessions. For time-pressed people leaders, doing things on their own schedule has been a game changer for participation.
Donna's answer to how organizations should use technology to engage Gen Z is blunt: let them lead the way. She is a big fan of peer and reverse mentoring, and of learning from super users, because long-tenured workers often do not even know what is possible in making work easier, simpler, or better through technology.
Tech has changed workplace power structures. It is no longer just the manager with 20 years of experience teaching others; younger workers are lighting the way, creating companies, apps, software, and new ways of working. At Electriphi, a majority of the product development tech talent are early in their careers, proof that impact does not depend on tenure.
The everyday tools matter too. Slack channels for pets, music, and random interests break down barriers and form personal connections in a virtual environment, and they democratize learning along the way.
If there is one operating principle underneath everything Donna describes, it is listening. Every experiment at Electriphi starts with conversations with people: what would make the culture work for them, and what barriers can be removed. Ideas become pilots, the pilots that work get scaled, and the ones that do not are stopped.
That is exactly the muscle a structured employee feedback loop builds: ask, act, and show people that their input changed something. The onboarding surveys, PTO nudges, minimum time off, and no-meeting Thursdays in this episode all began as signals from employees that someone took seriously.
Our values and our culture is what anchors us and what gives us that commonality. We're always coming back to it. It's our touchstone. And at the end of the day, it's the thing that aligns everyone.
For people leaders adapting workplaces to Gen Z's very different mindsets and expectations, the message of this episode is encouraging. You do not need Google-sized perks. You need trust, transparency, real listening, and values you keep coming back to every day.

About the guest
Head of People & Culture, Electriphi Inc
Donna is a Global HR executive creating remarkable cultures, unleashing people’s power to thrive and perform at their best. She’s a seasoned expert in the HR industry for over 22 years and has been associated with some premier brands including UAL Corporation/United Airlines, Ernst & Young, and GE Capital. Donna has been an active ally and champion of inclusivity and equity, partnering with groups like Lean In, Women in Tech, Women in Finance, and local inclusion groups.
She was the global leader for Lean In Circles, where she held a variety of leadership roles in human resources and technology. She is a highly professional and result-driven enthusiast, with multiple certifications from Scaled Agile, Inc. 2019, Cornell University ILR School, and human capital institute. An alumna of the University of San Diego, Donna likes working in transformational settings with progressive leaders and has volunteers with multiple social organizations.
Season 04, Episode 03 · Donna M. Brown with Diana Blass · 45 min
Hi, everyone, and welcome to the latest episode of CultureClub X, powered by CultureMonkey. I'm your host, Diana Blass. CultureMonkey is a complete employee engagement platform that helps people leaders listen to their employees and enhance workplace cultures. In our third episode of our latest season of CultureClub X, we have with us Donna M. Brown, Global Head of People and Culture at Electriphi Inc, a subsidiary of Ford Motor Company. Welcome, Donna. It's a pleasure to have you today.
Hi, Diana. I'm so excited to be here and chat with you.
Well, again, thanks for joining us. And I'm so excited to share a bit about your background with our viewers. Donna is a global HR executive, creating remarkable cultures, unleashing people's power to thrive and perform at their best. She's a seasoned expert in the HR industry for over 22 years and has been associated with some premier brands, including UAL Corporation, United Airlines, Ernst & Young, and GE Capital.
Donna has been an active ally and champion of inclusivity and equity, partnering with groups like Lean In, Women in Tech, Women in Finance, and local inclusion groups. She was the global leader for Lean In Circles, where she held a variety of leadership roles in human resources and technology. She's a highly professional and results-driven enthusiast with multiple certifications from Scaled Agile Inc, Cornell University ILR School, and Human Capital Institute.
An alumna of the University of San Diego, Donna likes working in transformational settings with progressive leaders and has volunteered with multiple social organizations. She's a mom of two children and enjoys life on a small horse farm in Raleigh Durham, North Carolina with her family. Donna, it's great to have you with us today. Welcome again to the CultureClub X videocast on the importance of creating adaptive and flexible company cultures for your Gen Z employees. Before we begin, please tell us more about yourself and your organization.
Thank you so much. So yes, I joined Electriphi about a year ago, right after the company was acquired by Ford Motor Company. And Electriphi is in the business of helping commercial customers make the transition to electric vehicles. If people are familiar with Ford, Ford Pro is a brand on the commercial side. We're the largest in the US for commercial vehicles. And one of the cool things about being part of the Ford family now is we can help our commercial customers with everything from consulting on what does this even mean to me in terms of going electric. People in the US and outside of the US will know that many countries, many states now have mandates due to global warming about electrification of vehicles, which are the number one pollutant or contributor to global warming. So it's really high profile in the US. We just passed a pretty large bill to help people and companies transition to electric.
And in addition to consulting that we do with our commercial customers, we take them along the entire journey, from figuring out how they're going to start blending diesel and gas and electric and over time start shifting their fleets, providing them hardware, providing them software to make it easy for them to do business with Ford now. It's about financing and vehicles at the end of it if they want. So we're here to really support our commercial customers through the whole lifecycle of this transformation. It's super fun to be part of the Ford family right now. Because if you think back, Ford was the first going from horse-drawn carriages to vehicles, and now we're moving from gas and diesel vehicles to electric. So we're here right on the forefront of the next big thing in automotive.
Yeah, that's very fascinating. I love that comparison that you just placed there. And on top of that, Gen Zs are so passionate about sustainability. So it's an area that I can see that you have so much to weigh in on here.
Oh my goodness. It affects our culture a lot. It's one of the key things that we look for in our people. It doesn't necessarily have to be electric vehicles, but we want people that are passionate about sustainability. As one of our sales leaders says, we're saving the planet one vehicle at a time. So yes, we're super passionate in many, many ways, and our people bring so much of that energy to the table. So it's been the cornerstone of our culture in terms of that activism, that level of employee care about each other and about the world that really helps feed great talent into what we're all about.
That's wonderful, Donna. And it feels like you're going to have a lot to add on this topic during our conversation today. So I'm so excited to have you with us. Without further ado, let's get started.
According to you, what modernizations in work culture can better accommodate the Gen Z style of working? How can organizations classify their demands as progressive and good versus not essential and futile?
Super interesting question. So I guess I would start with the fact that Gen Z workers are digital natives, first and foremost. So we need to focus on extending that digital experience to the workplace. And it's not just about technology. It's the transparency, the service, the support. Things need to be as close to on demand as possible. And people want to self-serve. If somebody has a question on a policy as an example, they don't want to call the HR department and wait for somebody to be able to help them. They want things at their fingertips. And so we need to be clear and unambiguous about policies and practices. And more experienced workers need to be prepared for a level of candor and transparency that maybe they never have experienced before. Because if we're not telling people what they need to know, they're going to go and find it. The information is at our fingertips. Some of it's real. Some of it's not real. So we need to always make sure that we're ahead of the curve in that way.
But in terms of balance, I think we've found that Gen Z workers can be a little bit over-reliant on digital interactions, which can make it more difficult to form connections and collaborate with colleagues. So we have to find ways to bring people together, especially companies like mine, which are 100% virtual. So we've created some non-digital experiences to help with this. Some simple things like posting a location report so that people who share a geography can get together with their co-workers. We say, go have lunch, go have dinner, we'll cover the expenses. We also engage with co-working spaces in geographies where we're beginning to have groups of people, encouraging them to get together periodically, especially for collaborative work, casual get-togethers, fun events. And I think I've found this certainly to be true in my career. When people meet for a meal, when they do something fun together, when they share together, they create these powerful relationships that can increase understanding and empathy. And then that carries back into work. So I think those are just some simple things.
So another watch out, which may be even more significant, is that we need to manage expectations about the pace of change. While we all may be striving for similar outcomes, Gen Z people need to really understand the companies that they're joining. If you join a starter culture like ours, modernization is easy, and change happens really quickly because we're small and we're new. But we're also scaling, so there are a lot of missing pieces. This can be a great environment for some, but it's not for everyone. And I'm glad, Diana, that you mentioned Electriphi being a wholly owned subsidiary of Ford Motor Company, because you can imagine that the transformation that's going on there right now is completely different. Given they're huge, global, they've been in business for over 100 years, so there's a lot of great legacy to build on, but there's a lot of modernization that needs to happen. So the pace of change is very different.
At my last company, we had some fallout in new joiners because there was some impatience for change. They didn't want to necessarily be along for the ride. They wanted to be there now. They wanted to be working in a super modern environment. And they were frustrated by the bureaucracy that necessarily exists in a larger company. So for those Gen Zers who are new to the workforce, looking for their first jobs, maybe thinking about changing jobs, my advice is to really do your research. Know the culture of the companies that you're applying to so that you can make sure you know what to expect.
It's interesting. When you mentioned startups, you think that there's so much opportunity to create and to leave your mark and to be a part of something new. But in reality, you're right. There's a need to get funding. And there's still people trying to figure out the ladder of leadership, right? Like who to turn to, because things are moving in just a different fashion from traditional workplaces.
And some people love that. Some people thrive in that kind of an environment. But other people may be looking for a little bit more structure and guidance. If I can tell a little story, I hope that he won't be mad at me. When I joined Electriphi a year ago, we had nothing in terms of human resources, normal things that people expect. We had a payroll app. We had some benefits. That was great. But I was sort of the first HR person in the US. It was all about scaling. We weren't worried about funding anymore because Ford happily had acquired us. But as we're hiring people and they want to have a conversation about career progression, I'm like, are you kidding? I'm trying to get a recruiting platform in place. So that was super fun and energizing for me.
But on the other hand, my son worked for a startup for several years. And it was a mixed experience, because as an early in career professional, he got to wear many hats. He built up a ton of resilience because of working in that kind of ambiguous environment. But he really felt like he needed people that he could learn from and grow from. He needed feedback. But he, all of a sudden, is the head of the creative department. And he's got a couple of people that are working with him. It's like, I think technically they work for me, but we're just a team. It's fine. And not having somebody who's more senior to provide feedback on the work that he was doing, got great customer feedback, but didn't have that built-in mentor inside the organization or a manager to work for that was in his domain, really became somewhat problematic after a while. So yeah, he moved on to a great new opportunity. He had a great time when he was there. But it sort of just shows, depending upon where you are in your career, again, a more traditional company may be great. A newer company may be great. It just really depends what you're looking for as an individual. And people just need to really pay attention to that and think about it.
Yeah. And actually, as you're saying this, it brings to light just how valuable culture is, because you need that loyalty, that trust among your employees to make them believe in what you're working towards, especially when the salaries may not be as high as others or the perks may not be that amazing as other places. So very interesting to think about it.
What signs can managers look for to gauge the emotional and mental health of Gen Z employees? How can they inculcate a sense of belongingness post identifying such issues?
A hot topic right now, isn't it, for the last probably 18 plus months. But I want to give a shout out to our Gen Zers, because they've really helped normalize conversations about mental health and overall work life experience. And their general activism, I think, has gone a long way to challenge the status quo, especially around issues like valuing difference and inclusion. So I think there's been a lot of conversation about things that managers need to do in terms of creating open, inclusive, and safe environments where people can discuss challenges honestly.
And I think about myself. If you're a Gen Xer, we spent most of our professional careers hiding our personal lives, especially women. And God forbid anybody think that we're going to go out on maternity leave, and then all of a sudden we're not getting any opportunities. And also for men, which is they're not supposed to even have a blink that all this stuff is going on in their family and just supposed to be working. So the whole paradigm has shifted so much. But really, we would never discuss medical issues, forget about mental health issues, with our managers. So we're all being rewired. And I think it's for the better.
So in creating this open and safe environment, I think managers also need to watch for signs and ask their employees, as well as model openness and vulnerability themselves. I struggle with anxiety. And I do posts all the time, especially when holidays are coming up, just to start the conversation and let people know it's OK to be feeling the way you're feeling, and it's OK to talk about it, because we want people to be healthy and well. And we provide all kinds of support for them as much as we can because people need to be living their best lives to do their best work.
I think the COVID pandemic helped normalize this level of transparency for most workers. But it's the Gen Z population who finished school and took their first jobs under these conditions. So they expect it not to be different. Whereas some of us who were in the workforce prior to COVID, it's like, oh, are we going to go back to that? So much has changed. I think that they have nothing to compare to, depending upon people's ages. So there is an expectation that, you know what, we demonstrated that we could do this, that we could work in an open and flexible way, and that we could talk about mental health.
I also want to mention there are so many new companies in the health and wellness space that make it super easy to connect with resources, many of which are free or low cost. Scheduling mindful moments into calendars so that people make this a practice is a super simple way to draw attention to the need to take a moment and recenter sometimes a few times a day. But at Electriphi, we provide people sit-stand desks or desk risers at the time that they're hired so that they're not sitting all day. We started a practice called walkie-talkie meetings, which is a little bit of a throwback to the past. Some people are like, what's a walkie-talkie? But anytime you don't have to be reviewing a document on screen, pop your headphones in and take a walk while you're doing your meeting. And our founders are the ones who started some of this. So it definitely comes from the top. And we've published a list of fun ideas to ensure that people are taking time off, with mental health and volunteer days being at the top of that list. Again, to normalize that mental health days are something everybody needs.
And another thing that's interesting that actually came from our people: we had to implement minimum time off. So our company has unlimited PTO like a lot of technology companies. So that's a little bit of an oxymoron. Why would we need to do this? But we found that because there was nothing to lose, and this is our first go-to-market year, people were working like mad people and not taking any time off. So one of the things that we had to start doing was tracking PTO. Not for the normal reason that companies track PTO, but so that we could send nudges when we noticed that somebody hasn't taken time off in a while. We'll send them a little coffee break symbol or something, or just reach out and say, hey, we notice that you haven't taken any time. Could be that you're just not logging it, which is OK. We were a little bit casual about that. But we really want to make sure that you're refilling your cup, especially in a year where we've just asked so much of our people.
I love that. I think in today's world where Slack and Teams and other apps are all on your phone, it's so easy to stay connected and to always be available. That people have to say, well, I may not be as available, they want to say they're taking off. And that really does set the tone for the next person to take off. So I love it.
Our leaders are super intense about taking time off and unplugging. And we've also done a little marketing campaign about that, which is, we don't expect you to be answering your work phone or picking up emails when you're off. That's what your team and your manager are there to do, to support you. And it's an expectation. People can get a little gnarly in our company when we have people that are replying to emails when they're off. I certainly challenge my people and others: aren't you supposed to be off today? Well, yeah, but I'm waiting at the airport or whatever. I'm like, all right, so you can give me an excuse today, but really, you're on the string for when you come back.
That's funny. I know, it's true. I think I can speak to my personal experience. My best ideas come when I am just relaxing or doing something.
And folding laundry is my thing.
OK, I should do that.
I have my phone ready when I'm folding laundry because it's such a mindless thing to do that your brain just sort of wanders free.
Yeah, definitely.
Gen Zers are known to prefer flexibility and autonomy in a job, the lack of which leads to their attrition. How can people leaders best support them in achieving this balance and ensuring retention?
Don't we all really want flexibility and autonomy? I think that the Gen Z population certainly has grown up with it, but everybody wants that. And I think if you think back, whether it's the decline in employee engagement scores over the past 10 plus years, the great resignation, quiet quitters, whatever you want to call it, this is a real issue. Because for some reason, the management processes of the '50s, '60s, and '70s have incredibly persisted into today in some cases. And they're overdue for retirement. They need to go sit on a beach somewhere. But some companies have continued management practices where they're not focused on creating trust. And engagement is low. And people are really not thriving.
I think, again, COVID helped bust some of these myths that persisted about the types of jobs where you could be flexible or they could be done remotely. Many companies, including a company I used to work for, found that performance and productivity metrics actually went up in job groups that never would have been considered for remote work before COVID. So my opinion is that this was a great experiment in what happens when you offer people flexibility and autonomy. Work gets done. I had managers saying, well, they're not gonna be here. How do I know they're doing their work? I'm like, why wouldn't they be doing their work? What do you think they're gonna be doing? So I think that this older culture of, if I can't see you and if I can't see what you're doing, you're off doing I don't know what, I think that that's really unfair to all workers.
But when I think about what people leaders need to do, it's really super simple. They need to follow the golden rule and they need to treat other people the way they wanna be treated. Trust your people, empower and support them to do meaningful work and they're gonna do a great job.
Definitely. So I think entrepreneur.com did a survey looking at Gen Z habits, and while remote work ranked high, it wasn't just about not being in an office too. It was about, as we just mentioned, the wellness incentives, maybe even student loan repayments or help there. And I'm wondering, you have a really virtual company, so how do you issue wellness or, let's say, a paid lunch or things like that?
We do that too.
Yeah, OK. I'd love to learn more about some of the extra perks that you offer. For what we thought were great before, remember Amazon would have the great cafeterias and all the fabulous stuff.
Yeah, the stories about Google back in the day, right? People taking naps and playing ping pong and whatever. I think that those were the first pioneers in different ways of working and recognizing that people were not robots. We were whole beings that are emotional and physical and mental and spiritual. And you've got to address balance in all of those things in order for people to perform at their best.
What I would say is we try a lot of things. We're an experimentation-based company, which is super exciting, but it always starts with conversations with our people. What are their ideas about what would make our culture, our environment, the things that we're doing as a company, work for them? How can we remove barriers to them being successful? So one of the things is we're virtual because our founder has been vocal from the beginning that we don't really care where a person works from. When they do their work, we manage by objectives. And this allows for a lot of flexibility. Again, we would be doing the same thing, I think, if we had offices, but not just for Gen Zers, but for everyone. And our leaders walk the talk. They post pictures in Slack of things that they take time out to do. We're always seeing people's two-legged and four-legged children out doing fun things, showing pictures of adventures that happen. And it reinforces that we're not just paying lip service to flexibility and autonomy, that we actually expect it.
Some of the other things we do. So we called it quits on meetings on Thursdays. We did Thursdays because Fridays didn't work for our people in the EU, but that's a day for people to not only work on their projects, but really take that thinking time. What is it that I need to be thinking about for the future? For me, it's trying to get through a bit of my reading pile and connect with people to see what sparks in terms of what we want to do next. We do send people lunch once a month, and that seems to be fun. We've introduced mindful moments. We've introduced peer mentoring. We've done a lot of things to be able to scale the business, because one of the things that our founders and our whole leadership team and I agreed on is, these things are not nice to have add-ons. You actually have to do these things as the foundation of your business so that people have an experience that not only causes them to want to come, but causes them to want to stay. And that is the foundation to enable them to do their best work.
So we're constantly trying things. We've got a couple of pilots going on now with ideas that we got from our people. And sometimes things work out well, sometimes things don't work out so well, so we stop doing them. But it's all about, you have a basket of things you can try. And sometimes, yeah, you could throw that spaghetti against the wall, but you're really trying to create unique recipes for your business, for a certain team, for a particular set of people, and really just trying to bring to bear what people tell you will work for them.
Is there anything, you mentioned pilots, anything that you found new and noteworthy that you're excited to share that's working for your employees right now?
Yeah, well, we had been piloting an onboarding platform that actually is attached to our recruiting platform, which we've now rolled out across the US and India, which are our main populations. And that's been a bit of a game changer. Because number one, you think of when you're sort of in startup mode, even if you're not a startup company anymore, you don't have a lot of practices, so your managers are doing what's needed to be done for their people. And everybody has different ideas. So you end up with this really sort of erratic experience. And some managers do a fantastic job. Other managers are just like, great, you're here. Let me give you your to-do list. So we've been able to standardize that practice across our locations. And the platform that we use is super flexible. So as new people come in, they get surveyed, or even before they come in, they get surveyed. After they're here for 60 to 90 days, they get surveyed. What's working, what's not? What can we add that you found out later that you wish you would have known on day one? So that's something that's been really fun and is working well for us.
How can people leaders create and maintain a company culture that appeals to Gen Z employees by emphasizing candidate experience, wellness, and DEI initiatives, rather than just offering high compensation?
This is a really great question. So I like to start with the data. So maybe let's start there, which is, for a long time, survey after survey, including in the Gen Z demographic, results show that salary is not really the reason that most people leave their companies. People leave their companies because of poor managers. And increasingly showing up are cultures where they feel excluded, workplaces where there are barriers to them being able to thrive and contribute. So it's a business imperative for people leaders to embrace these types of initiatives and help make them a reality in the workplace. And it's not just about supporting your HR department, 'cause HR can roll out a great employee experience from first touch candidate through onboarding. But if a person's day-to-day experience with their manager or their team is not consistent with that stated culture or the experience so far, there's gonna be trouble. It takes every person in an organization to cultivate a rich, rewarding culture. And people who act contrary to that culture need to be given a chance to align or leave pretty quickly 'cause that can be toxic.
One of the things that we've implemented this year, I referred to this a little bit ago, is recruiting and onboarding platforms so that people have that consistent and special experience from first contact through hitting the ground in their role. And the platform allows us to survey candidates, new hires, and we've gotten terrific feedback from people, both positive and constructive, so that we can improve our process. I think providing a consistent experience grounded in our values of inclusion, health, and fun, which are three of ours, right from that first interaction grounds people in what we're all about. And we've gotten feedback from candidates not selected for roles that because of the great experience we provide, they're gonna keep applying, which is awesome. Bar none, some of the best feedback that I've ever received, showing that the things we're doing are working.
We wanna be a talent magnet where people have the experience of a lifetime working with us, where they form lasting relationships regardless of how long they're with us and where they really feel like they can contribute. And so all of this weaves together for us in a tapestry, and it's not necessarily a thing where managers can pick and choose to participate and contribute or not. We don't select people that are not demonstrating that they already have our cultural attributes in their hearts. We talked about sustainability before being one of them, but our managers need to live it every single day.
Yeah, it's very interesting, 'cause your culture needs to be authentic at the end of the day. So it makes sense that you want people who truly believe in what you're trying to achieve, especially as we mentioned earlier with startups today, where there's so much unknown out there that you need to be united on a common front.
Yes, 'cause that's the one thing that you have that grounds you, right? Everything else is under development or it's on the roadmap. I get questions about things that I'm just like, oh my gosh, that's on the roadmap for 2024.
I like it, that's on the roadmap.
That's right, it's on the roadmap. Oh, but our values and our culture is what anchors us and what gives us that commonality. We're always coming back to it. It's our touchstone. And at the end of the day, it's the thing that aligns everyone.
Yeah, definitely.
Organizations are increasingly looking towards blended learning to upskill Gen Z employees. What are the modernizations required in L&D to enable that effectively?
In my experience, I think that L&D teams have done a really incredible job over the past number of years positioning themselves for this wave. 'Cause it's not really new information that adult learners do best when they understand why something's important to know or do, they've got the freedom to learn in their own way, learning is experiential, it's not just reading a book or listening to a lecture, and then more so that the time is right and the process is positive and encouraging. So one of the huge things that has been around the last number of years in L&D is the gamification of learning. Digital on demand, people are getting points and stars and making avatars. And so all of that goodness that comes in from the gaming world, blending that with our learning experience, I think can be those positive encouraging things. And for Gen Z workers, this is the way that they've grown up. So they don't really know anything different. Even at school, teaching is done through so many different mediums today that it's unusual for students, probably until they get to college, that they're sitting for hours in a lecture without labs and practices and getting their hands dirty with things.
But certainly at Electriphi, we try to meet people where they are in their development. And like I said before, we've got these baskets of solutions to create the right recipe for that individual. And digital learning allows for a level of personalization and curation that you'd never have the manpower to deliver if you are still doing things in person. And again, we ask our people, what do you want to learn? What do you need to know more about? So that we can make sure that we're meeting what's top of mind for them. It's another place where being part of Ford helps us, because we get to participate in all kinds of big company things that we'd never be able to fund ourselves.
But for us, where we are, a year into our go-to-market, a couple of examples and a couple of more pilots that we're doing. So leadership development is huge for us right now. We're scaling and beginning to add management layers for the first time. It's not just the leadership team. So we're piloting with the leadership team actually a blended learning platform right now that offers snackable digital content with insights from a pretty famous executive coach, and then individual coaching, both online as we're replying to challenges, and then also in person a couple of times through the duration of the training. And I think in a busy world where people leaders especially are pressed for time, having a high quality program that people can do on their own, come together, have some conversations, and do things on their own schedule has really been a game changer for us in terms of participation.
I'll throw something out to my more experienced L&D colleagues. How many times, as HR people, when you say, OK, you asked for a training on this, here it is, and it's gonna be a day or a half a day, the first question is, well, can we do it in an hour? So this time pressure that's associated with live trainings or even recorded trainings has been there for years and years and years. And so I think, again, we're being pushed by our early in career workers that there are ways. There are ways to make sure that we're serving our learners, and those ways are out there.
Yeah, it's really interesting to think about that dynamic. You're right. Especially as conferences and meetings, everything's virtual today, that we're used to just hopping on and getting off and going back to our daily activities. Even on TikTok, I see CEOs who share advice on when to stay, when to leave a job. And they talk a lot about the idea of always learning, always feeling like you're bettering yourself and preparing for that next thing. And so you're right, if a company like yours can always enable that employee base to be enhancing their skillsets, it's just really thinking about the way to do it and how to do it.
Yeah, and your example is such a good one. Because sometimes we think about budgets, and everybody has budget pressures and things like that, but there's relevant content on something like TikTok, right? There are things that you can YouTube. When was the last time that you had to hire somebody to help do something for you? Because, all right, I'm gonna go watch a YouTube video and figure out how to do it myself. So you can totally DIY what you're gonna do, or there are a lot of great new companies now who are really making it easy and super cost-effective to pull those kinds of things together.
Yeah, definitely interesting.
Considering Gen Z's affinity towards quick technology adoption, how can organizations use technology to engage and empower Gen Z employees effectively?
Goodness, let them lead. Let them lead the way. So I'm a big fan of peer and reverse mentoring. Everybody has something to share, and in the case of technology adoption, let's learn from our super users. When we've been in the workplace for a while, especially maybe one that's not so tech focused, I don't even think we know what's possible in terms of making work easier, simpler, or better through technology. Tech's had a super interesting effect on workplace power structures. For a while now, it's not just been the manager with 20 years of experience teaching others, it's younger workers lighting the way. They're creating companies, apps, software, new ways of working. And I think if we think about so many of the well-known examples of true innovation, it's younger people that are making that huge impact.
So technology helped us quickly pivot during the pandemic. It allows us to work in both synchronous and asynchronous ways. It enables collaboration, and it's the foundation to delivering great products and services to our customers. So if companies are not adopting technology enablers, they're gonna fall behind. We're a SaaS company, and a majority of our product development tech talent are early in their careers. So I think this sets a particularly terrific example for others, that you can make a huge impact regardless of how many years of experience you have. I think this is another myth buster in a lot of ways. If people show us that they're living our culture and that they have an aptitude for work of increasing complexity, leadership, whatever, we're gonna give you a chance to do that and provide you the support to shine. I learned something new just about every day, whether it's from my kids or our early in career talent, that opens up possibilities and ways of working that never existed before. So it's a super exciting time of tremendous change in the workplace. And I'm so glad this generation of workers are helping us push boundaries and finding new ways to unleash their capabilities.
And what specifically, when we talk about tech adoption and what Gen Zers are really pushing for, what are some examples of the applications they're calling for?
Well, I think you mentioned a few early on. So Slack and Teams and other tools where you're sort of in constant conversation with people. And also, one of the things I love about Slack, I had not used Slack before I joined my current company. So you've got your instant messaging and you've got your threads that you're part of because of work, but it's also a wonderful way to, again, break down barriers to form those personal connections. We've got Slack channels on all kinds of interests. We've got Slack channels where people are posting pictures of their pets. We've got Slack channels where those of us that love music are posting all kinds of different things about music. And you want to start a conversation with people, again, especially in a virtual environment, open up a channel in Slack, and all of a sudden you get a group of people that want to have that conversation. And then maybe you will meet them at a business meeting at some point in time, and it's like, hey, you love 80s punk rock too.
Yeah, I love that. You're right. It's about making those relationships. And I worked remotely with all my colleagues. They were in another country. We had a channel called Coffee Break, and water cooler, things that you normally think of gathering in a kitchen when you're making your coffee in the morning and chatting, and now having a designated channel for that. And I think even just laughing at the name of the channel, we create a united front for sure.
We have a channel called Random, which truly is random, but it's also like, oh, I never knew that, right? So you talked earlier about this learning culture, about some of the CEOs posting on TikTok. Everybody's learning at such a pace today. And you're learning all the time through all kinds of different ways. And going back to our conversation on blended learning, it's not just curriculum, it's interactions, it's sharing. It's somebody did something super cool. Oh my gosh, I've always wanted to try that. Let's have a conversation about how you made that bread or your trip to Mount Kilimanjaro or whatever. And you democratize the learning experience.
I love the insights you shared on this topic today. Your approach and ideas were truly reflective of people-focused cultures for Gen Z. Leaders must constantly adapt workplaces for Gen Z, who have very different mindsets and expectations. CultureMonkey solves this problem for people leaders effectively by offering a smarter way to listen to their employees with real-time data. You can now solve problems like mental wellness, flexibility, and DEI with tech that adapts to your workforces. So visit culturemonkey.io to see how you can improve your workplace culture today. With that, we conclude this episode of CultureClub X. Thank you, Donna. Your unique perspective on this topic will undoubtedly help leaders attract and retain Gen Z workers. Please let our viewers know how they can connect with you if they want to have a quick chat or share their thoughts.
Fantastic. So I'm on LinkedIn, Donna dash Brown, nice and easy. Come find me, come start a conversation with me. I go through spurts with my LinkedIn, so if you don't hear back right away, don't be offended. I'll get to you. But yeah, people should for sure reach out.
Well, that's all we have for you in this episode of CultureClub X, powered by CultureMonkey. Until next time, this is your host, Diana, signing off.
According to Donna Brown, survey after survey, including in the Gen Z demographic, shows that salary is not really the reason most people leave their companies. People leave because of poor managers, and increasingly because of cultures where they feel excluded and workplaces with barriers to thriving and contributing.
That makes candidate experience, wellness, and DEI initiatives a business imperative rather than a nice-to-have, and it takes every person in the organization, not just HR, to cultivate that culture.
Create open, inclusive, and safe environments where people can discuss challenges honestly, watch for signs, ask employees directly, and model openness and vulnerability yourself. Donna shares her own struggles with anxiety publicly to start those conversations.
Practical supports from the episode include mindful moments on calendars, walking meetings, sit-stand desks, published lists of ways to take time off, and mental health and volunteer days.
Electriphi manages by objectives rather than hours or location, holds no-meeting Thursdays for project and thinking time, sends employees lunch once a month, and expects leaders to visibly unplug and post about it. Nobody is expected to answer work phones or emails while off.
The company even implemented minimum time off on top of unlimited PTO, tracking leave purely so it can nudge people who have not taken a break in a while.
Donna points to gamification, digital on-demand content, and blended formats. Adult learners do best when they know why something matters, can learn in their own way, and learn experientially, and Gen Z has grown up with exactly that style of teaching.
Digital learning also enables personalization and curation at a scale you could never staff for in person. Electriphi pilots blended leadership development that mixes snackable digital content, online coaching, and occasional in-person sessions.
Let them lead the way. Donna is a big fan of peer and reverse mentoring and of learning from super users, because younger workers often see possibilities for making work easier, simpler, or better that experienced managers never consider.
Everyday collaboration tools count too: Slack channels around pets, music, and random interests break down barriers, form personal connections in a virtual environment, and democratize learning.
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