Retail Employee Engagement and eNPS Benchmark 2026
Retail employees score 8.03 out of 10 on engagement in CultureMonkey's 2026 benchmark, 5th of the 14 industries with a full driver breakdown and below the 8.05 all-company average. Average eNPS is +28 (good zone).
Drivers and regions appear here only when at least 3 companies in retail have data for them, so this page can list fewer than the all-industry tables. Rankings cover the 14 industries with a full driver breakdown.
Retail employee engagement at a glance
Among the retailers we survey, North America scores 6.99, the second-lowest regional score of the 14 industries in this breakdown, after education in North America.
Where retail employees rate their workplace highest
- Manager Support is the highest-rated area for retail employees. It scores 8.54, 0.22 above the all-company Manager Support score of 8.32.
- Social Connection follows, with retail teams rating their relationships at work highly. It scores 8.47, 0.11 above the all-company Social Connection score of 8.36.
Retail's highest-rated areas, each against the all-company score
Where retail employee engagement falls short
- Rewards is the lowest-rated area across the retail sector. It scores 6.82, 0.32 below the all-company Rewards score of 7.14.
- Work-Life Balance shows retail's widest gap below all companies. It scores 7.21, 0.45 below the all-company Work-Life Balance score of 7.66.
- Wellness is the third area where retail trails all companies. It scores 7.62, 0.26 below the all-company Wellness score of 7.88.
Retail's three lowest-rated areas beside the all-company score
Reach retail teams without company email using frontline surveys.
How retail employee engagement varies by region
Retail engagement across regions
See engagement by region across every industry.
Ranked above: Technology (8.05)Ranked below: Construction and Heavy Industry (8.00)
Common questions about retail employee engagement
What is the average employee engagement score in retail?
Retail employees score 8.03 out of 10 on engagement in CultureMonkey's 2026 benchmark, below the 8.05 all-company average. Retail companies in the top quartile start at 8.31.
What is a good eNPS for retail companies?
Retail's average eNPS is +28, in the good zone, which runs from 10 to 30. The all-company median is +26.
What do retail employees rate lowest?
Of the drivers with enough answers to report, retail employees rate Rewards lowest at 6.82, then Work-Life Balance at 7.21 and Wellness at 7.62. All three sit below the all-company scores.
What do retail employees rate highest?
Of the drivers with enough answers to report, retail employees rate Manager Support highest at 8.54, followed by Social Connection at 8.47. Both sit above the all-company scores.
How engaged are retail store associates?
CultureMonkey reports retail as one industry rather than by job role. Retail employees score 8.03 out of 10, 5th of the 14 industries with a full driver breakdown, with an average eNPS of +28.
What engagement score puts a retail company in the top quartile?
Top-quartile retail companies start at 8.31 out of 10, against an industry score of 8.03. The percentile calculator shows where your own score ranks.
Which region has the highest retail employee engagement?
APAC leads at 8.09 and North America is lowest at 6.99, out of the four regions with enough answers to report for retail.
How engaged are retail employees in North America?
Among the retailers we survey, North America scores 6.99, the lowest of the four regions reported for retail and the second-lowest regional score of the 14 industries in this breakdown.
Store teams rate their managers highly. Does yours?
Put your own engagement score and eNPS beside the Retail figures in the CultureMonkey Employee Engagement Benchmarks, then turn the lowest-rated area, Rewards, into an action plan your managers can run.
See how CultureMonkey works for retail teams.
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